SummaryIn this text, Paul Kerton and Deirdre McQuillan introduces an influence of colours. According to authors, colours can affect nervous system, rise blood presure and influence to buy certain products.
The marketing world uses colours meaning in all spheres in order to influence consumers. The colour operates on saleable and appetizing of a commodity. According to text consumer buy a sweet depending on its colour. Moreover, the influence of colours is different in different cultures.
Experiments of John Ott have shown that colour may directly affect nervous system. The blood pressure raises in red surroundings and lowers in blue.
These discoveries are now used in fast food chains. Red and orange colours create an atmosphere which increases appetite and makes people to eat much more faster. Furthermore, colours are used to strenghtened effect in markets. The colour of the packet can influence consumers opinion about commodity quality.
To sum up, this information shows that our choices, behavior and minds are directly influenced by the colours.
